About
Geraldine (Jing) Dimalaluan
I learned to triage in an ER. I still do — the data just looks different now.
I work as a fractional data lead for B2B teams that have data and AI tools but still can't get the insights they need to make decisions. The real story starts in emergency rooms, where I learned to triage fast, find what matters, and act on incomplete information.
Now I do the same with data. Whether it's reverse-engineering a credit engine, finding hidden revenue in a checkout funnel, or building governance frameworks for regulated industries, I cut through noise, find the signal, and make it usable.
Tools & Skills
My Philosophy
“The metrics that sound impressive aren't always the ones that matter to your business. Every company is chasing a different goal. I help you find the right metrics and set up systems to track them accurately.”
Experience
Roles & Companies
Senior Data Analyst
Anyday.io • Copenhagen, Denmark
April 2025 – Present
Ethical BNPL platform. Product analytics, event tracking, user flow analysis, and stakeholder alignment across product, engineering, and marketing teams.
Director of Business Analytics
Optimize Care
May 2024 – January 2025
Led product strategy for Health Atlas through a BI lens. Designed data-driven dashboards, AI prompt engineering solutions, and marketing strategy for the health tech platform.
Director of Data and Analytics
Digital Economics • Global
February 2023 – May 2024
Built analytics strategy from the ground up. Predictive modeling, customer segmentation, attribution modeling. Partnered with marketing, product, and technology teams to drive ROI.
Compliance Database Analyst
Children's Hospital of Philadelphia • Pennsylvania, United States
June 2021 – May 2022
Compliance analytics for controlled substance accountability. Decreased noncompliance interdepartmentally with measurable results. Translated data to visualizations for nursing, anesthesia, and pharmacy leadership.
Data Analyst
Voice 4 Impact • Delaware, United States
February 2020 – September 2020
Targeted marketing with Azure DB and Twitter API. Partnered with UPenn Neuroscience lab on data visualization that helped secure additional funding.
Medical Technologist
Virtua Health Foundation • New Jersey, United States
June 2017 – January 2020
Clinical laboratory science. 95% success rate on turnaround times. Computational analyses across patient demographics, risk factors, and imaging data. Where the analytical mindset began.
Let's figure out what's actually happening
If you're working on something complex and want clarity on where you're losing money, taking on hidden risk, or making the wrong decisions — let's talk.
Let's figure out what's actually happening