
Jing • B2B Fractional Data Lead
You have the data.
The numbers look right. The decisions don't. I fix that.

Recent Impact
A lead generation company turned unused data into a new revenue stream — generating $10K+ from information they already had.
A credit provider fixed how decisions were being made — increasing approval rates from 54% to 72% without adding risk.
A payment platform aligned their data systems ahead of peak season — supporting over 100M DKK in GMV during a critical shopping period.
A healthtech company made their AI outputs trustworthy — securing 8 enterprise pilots in a regulated environment.
What I Do
Every business has a data problem hiding in plain sight.
Find what’s hidden
Reverse-engineer decision systems, decompose aggregate metrics, and surface the signals your dashboards miss.
Make tradeoffs visible
Turn gut-feel decisions into evidence-based choices. Every option has a cost. I make it calculable.
Bridge the gap
Data without a story is just numbers. I turn raw analysis into narratives that stakeholders can act on.

Selected Case Studies

If you're paying for data and AI to work for you
but still feel overloaded —
let me take that off your plate.
In their words
Trusted by teams at









Let's figure out what's actually happening
If you're working on something complex and want clarity on where you're losing money, taking on hidden risk, or making the wrong decisions — let's talk.
Let's figure out what's actually happening